What’s in a business (brand) name? We can assume a lot from a name- be it gender, origin, and sometimes age. For brands, it’s the first thing we learn about what the company is. You may not know everything from the name, but it’s a start. Names can even be clever,...
Finding the unicorn of the cosmetic beauty industry The hunt for a unicorn account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological...
The Decorating of a Creative Agency Does your brand strategy need a renovation? Some of us can think of nothing more challenging than decorating their house. The stress, the cold sweats, the careful planning. And what’s unfortunate is that there’s no ‘right’ way!...
The Stork Delivers:Marketing Strategies at their Finest There are a few images that are as iconic as the stork. Long viewed as the unequivocal symbol of birth and new life, it is something that evokes a strong reaction without context- in short, it’s the marketing...
We are in the golden age of advertising – a time when marketing has become an art form and media connects with everyone. This age has emerged from the shadows of a grey period, led by Apple and the emergence of the sleek, minimalistic ads that sold an experience...
