KMA BLOG is a hub of thoughts and observations of the creative world around us. Our writers delve into hot topics and present insights that are fresh and useful.
MARKETING
Un buen marketing no sólo se trata de tener un anuncio bonito, se trata de crear un plan completo que vuelva irresistible a tu producto.
QUIÉNES SOMOS
Somos una agencia de publicidad creativa con sede en El Salvador, Vancouver, Toronto y Seattle. Tenemos más de dos décadas y media de experiencia y contamo con un equipo de profesionales capaces de ofrecerte ideas realmente innovadoras. En Kihada nos sumergimos en cada uno de los mercados en los que entramos para poder comprender el contexto de tu marca y crear así, propuestas disruptivas que realmente funcionen.
MARKETING Y PUBLICIDAD
Sabemos que lo que realmente vale es crear una conexión con tus clientes y para eso, lo que ellos ven, leen y experimentan con tu marca es lo más importante.
The Evolution of the Advertising Agency
Advertisements have been around in one form or another over 100 years now. Word of mouth, print, radio, TV and online, the evolution continues. It seems as a society we’re reaching full ad capacity. We can’t go anywhere without being bombarded with TV and Radio commercials, and the never-ending social media advertising that are way louder than the video you’re trying to watch.
What’s in a business brand name?
What’s in a business brand name? We can assume a lot from a name- be it gender, origin, and sometimes age. For brands, it’s the first thing we learn about what the company is. You may not know everything from the name, but it’s a start. Names can even be clever, tongue-in-cheek inside jokes.
Finding the unicorn of the cosmetic beauty industry
The hunt for a unicorn. Account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological creature, you need luck, skill, and a whole lot of searching to find what you want…or you give up. It doesn’t help that in the cosmetics world, a lot of products are just horses pretending to be unicorns. So how do you stand out with your own business?
How Brands Grow
From seed to flower, how a cannabis brand is grown. With the emersion of the cannabis industry, new brands have been sprouting up across the landscape. Kihada Advertising has been showing off their green thumbs.
The Decorating of a Creative Agency
Does your brand strategy need a renovation? Some of us can think of nothing more challenging than decorating their house. The stress, the cold sweats, the careful planning. And what’s unfortunate is that there’s no ‘right’ way! Everyone has different tastes, goals, and budgets.
What’s all the buzz about creative agencies?
What’s all the buzz about creative agencies?
A Vancouver creative agency gives you an inside peek at their team’s creative process, inspirations, and client benefits.
A local branding agency’s insider look at how to name a company
A local branding agency’s insider look at naming a company. There’s more to choosing a name than what we like, it’s all in the details. Launching a new brand is exhilarating. It’s like writing a song and hoping the world loves it as much as you do.