Creative Advertising Agency

Bringing Big Ideas to Life

TORONTO | VANCOUVER | SEATTLE | LATIN AMERICA

Bringing Big Ideas to Life.

KMA BLOG is a hub of thoughts and observations of the creative world around us. Our writers delve into hot topics and present insights that are fresh and useful.  

 

The Evolution of the Advertising Agency

The Evolution of the Advertising Agency

Advertisements have been around in one form or another over 100 years now. Word of mouth, print, radio, TV and online, the evolution continues. It seems as a society we’re reaching full ad capacity. We can’t go anywhere without being bombarded with TV and Radio commercials, and the never-ending social media advertising that are way louder than the video you’re trying to watch.

Finding the unicorn of the cosmetic beauty industry

Finding the unicorn of the cosmetic beauty industry

The hunt for a unicorn. Account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological creature, you need luck, skill, and a whole lot of searching to find what you want…or you give up. It doesn’t help that in the cosmetics world, a lot of products are just horses pretending to be unicorns. So how do you stand out with your own business?

Making your first great impression with package design

Making your first great impression with package design

What’s in the box?! Nailing your one chance at a first impression with package design.
Package design is the creation of the exterior of your product – from the shape of the box to the fonts and colour scheme. The design of your package is a chance to tell the consumer your brand story in an instant, then using that moment to make them commit to your brand.