KMA BLOG is a hub of thoughts and observations of the creative world around us. Our writers delve into hot topics and present insights that are fresh and useful.
Advertisements have been around in one form or another over 100 years now. Word of mouth, print, radio, TV and online, the evolution continues. It seems as a society we’re reaching full ad capacity. We can’t go anywhere without being bombarded with TV and Radio commercials, and the never-ending social media advertising that are way louder than the video you’re trying to watch.
What’s in a business brand name? We can assume a lot from a name- be it gender, origin, and sometimes age. For brands, it’s the first thing we learn about what the company is. You may not know everything from the name, but it’s a start. Names can even be clever, tongue-in-cheek inside jokes.
The hunt for a unicorn. Account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological creature, you need luck, skill, and a whole lot of searching to find what you want…or you give up. It doesn’t help that in the cosmetics world, a lot of products are just horses pretending to be unicorns. So how do you stand out with your own business?
From seed to flower, how a cannabis brand is grown. With the emersion of the cannabis industry, new brands have been sprouting up across the landscape. Kihada Advertising has been showing off their green thumbs.
Does your brand strategy need a renovation? Some of us can think of nothing more challenging than decorating their house. The stress, the cold sweats, the careful planning. And what’s unfortunate is that there’s no ‘right’ way! Everyone has different tastes, goals, and budgets.
What’s all the buzz about creative agencies?
A Vancouver creative agency gives you an inside peek at their team’s creative process, inspirations, and client benefits.
A local branding agency’s insider look at naming a company. There’s more to choosing a name than what we like, it’s all in the details. Launching a new brand is exhilarating. It’s like writing a song and hoping the world loves it as much as you do.
The night sky is majestic, cold, and never ending. To travel there requires imaginative engineers and equipment of meticulous precision. Advertising in the digital void requires the same.
Ready to launch or relaunch your brand? Here’s how to weather the storm of an inconsistent branding journey. There’s a branding journey that we have seen many times. It comes from the inevitable collision of circumstance and the best-laid plans of a growing business.
What’s in the box?! Nailing your one chance at a first impression with package design.
Package design is the creation of the exterior of your product – from the shape of the box to the fonts and colour scheme. The design of your package is a chance to tell the consumer your brand story in an instant, then using that moment to make them commit to your brand.