KMA BLOG is a hub of thoughts and observations of the creative world around us. Our writers delve into hot topics and present insights that are fresh and useful.
The night sky is majestic, cold, and never ending. To travel there requires imaginative engineers and equipment of meticulous precision. Advertising in the digital void requires the same.
Ready to launch or relaunch your brand? Here’s how to weather the storm of an inconsistent branding journey. There’s a branding journey that we have seen many times. It comes from the inevitable collision of circumstance and the best-laid plans of a growing business.
What’s in the box?! Nailing your one chance at a first impression with package design.
Package design is the creation of the exterior of your product – from the shape of the box to the fonts and colour scheme. The design of your package is a chance to tell the consumer your brand story in an instant, then using that moment to make them commit to your brand.
The demand and prioritization of sustainability with consumers has never been higher, and will only climb. The leading brands of the world are getting ahead of this trend – you should already be on this.
Factories are famous for functionality and robotic automation. In contrast, creative agencies are renowned for organized chaos and anything but. You would think the two wouldn’t work well together. But they have a lot more in common than you might think. Here are five reasons why we adore our industrial partners.
Why Good Marketing Disrupts. We’re exposed to more than 5,000 adverts a day. They’re on our phones, TV, radio, in our newspapers, and on the side of the street. Our brains can’t store them all. You would be lucky to remember just one of them by bedtime. But if you do, our guess is it’s the one that tried it’s hardest to slap you in the face.
Deadlocked? How A Digital Marketing Agency Drives Traffic Online. Life on the open road, feeling the wind in your hair as you race down a highway, is there a better rush than that? Having customers speed to your website comes pretty close, and hiring an agency is the only way to make sure they’re always headed in the right direction.
The Stork Delivers: Marketing Strategies at their Finest. There are a few images that are as iconic as the stork. Long viewed as the unequivocal symbol of birth and new life, it is something that evokes a strong reaction without context- in short, it’s the marketing dream. Myself- I’m the image of the woman beating the stork over the head with an umbrella. I’m not the target audience, but hey at least it’s getting feedback.
Taking the Cake: Our Recipe for Moreish Marketing Campaigns Flour, eggs, sugar, butter, water. How many sugary treats have you enjoyed that needed those ingredients? Like a cake, a marketing campaign and its supporting strategy rely on certain elements for the...
Much Ado About Digital Brand Strategy It’s been a difficult few months, to say the least. But chaos and creativity often go hand-in-hand. With the “new” normal right around the corner, how can brands harness some of the madness to rebuild? Forward-thinking creatives...