An eye on

cosmetic

beauty.

ADORLÉE SKINCARE

CHALLENGE Branding a skincare company with a long-term goal of becoming a leading expert on eye cream care.

SOLUTION We worked towards creating the product name and visual guidelines including logo, typography and photography. As the product progressed, we moved into packaging and web design.

RESULT A visual brand expressing luxury with a foundation that embraces strategic ideas with a strong emphasis on creativity.

SERVICES:

Marketing Strategy

Brand Development

Product Development

Package Design

  Web Design & Development

Product Photography

Art Direction

Print Collateral

Copywriting

  Logo Design

Packaging is one of the cornerstones to the success of any product especially in the beauty industry. However, developing creative packaging for a private label can be limiting due to the smaller volumes. This is why we scour the market to find suppliers with innovative packaging solutions that will set your products apart. We have access to a large variety of containers, from high quality PET plastic to beautiful glass containers. All are available in a variety of sizes and colours – and all are available with low minimums.

History:

Founded in 1989 as a distributor for cosmetics and skincare products, the company has evolved into developing and marketing their own brand based in Vancouver known as Adorlee which provides advanced bio-formulated skincare products that specifically focus on the eye area. With a state-of-the-art technological process using only the finest and most precious ingredients and elements, they’ve created an exclusive line of luxury elixirs with intensive rejuvenating and repairing properties. In time, Adorlee claims their products will enhance the delicate skin around eyes and create a more radiant look.

The company’s primary focus is on addressing environmental issues and potentially harmful skincare ingredients on humans. It is in Adorlee’s greatest interest to support students who are in applicable areas of study because they have the ability to help improve the health and well being of consumers.

Adorlee Skin Care Branding & Webdesign

+ Print Collateral / Marketing Brochure: We worked on full copy, photography, art direction and research on product selling points.

Adorlee Print Material Visual Design
Adorlee Print Material Visual Design

+ Product Development: Research For Package Design

Adorlee product development research package design

+ Brand Name & Logo Development

Brand Development Phase

Our task: to create a brand that stands out in a crowded marketplace. In addition, the development phase means creating a brand entirely to meet specifications including personality, moral standing, temperament, and aesthetic preference. Once these concepts are decided, we infuse a brand with creative design elements that show off its distinct personality.

+ Eye Care Market Research

Brand Development Phase

 

 

Bobbi Brown

Dr. Brandt

Shiseido

Caudalie

Clinique

Benefit

Clarins

Dior

Paula’s Choice

Estée Lauder

Chantecaille

Lancôme

La Prairie

La Mer

Fresh

+ Skin Care Copy Writing Research

Language Industry Research

Using technical medical terms gives a sense of professionalism but used alone can leave a consumer confused about product benefits. By using more focused and approachable wording, the brand can make a connection with the consumer and build a sense of trust.   

 

Breakthrough

Revitalizing

Correcting

Sculpting

Targeting

Complex

Contour

Firming

Balm

Engineered

Advanced

Reversing

Repair

Serum

Lifting

Tones

Relief

Care