An eye on
cosmetic
beauty.
ADORLÉE SKINCARE
CHALLENGE Branding a skincare company with a long-term goal of becoming a leading expert on eye cream care.
SOLUTION We worked towards creating the product name and visual guidelines including logo, typography and photography. As the product progressed, we moved into packaging and web design.
RESULT A visual brand expressing luxury with a foundation that embraces strategic ideas with a strong emphasis on creativity.
SERVICES:
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Marketing StrategyPackaging is one of the cornerstones to the success of any product especially in the beauty industry. However, developing creative packaging for a private label can be limiting due to the smaller volumes. This is why we scour the market to find suppliers with innovative packaging solutions that will set your products apart. We have access to a large variety of containers, from high quality PET plastic to beautiful glass containers. All are available in a variety of sizes and colours – and all are available with low minimums.
History:
Founded in 1989 as a distributor for cosmetics and skincare products, the company has evolved into developing and marketing their own brand based in Vancouver known as Adorlee which provides advanced bio-formulated skincare products that specifically focus on the eye area. With a state-of-the-art technological process using only the finest and most precious ingredients and elements, they’ve created an exclusive line of luxury elixirs with intensive rejuvenating and repairing properties. In time, Adorlee claims their products will enhance the delicate skin around eyes and create a more radiant look.
The company’s primary focus is on addressing environmental issues and potentially harmful skincare ingredients on humans. It is in Adorlee’s greatest interest to support students who are in applicable areas of study because they have the ability to help improve the health and well being of consumers.
+ Print Collateral / Marketing Brochure: We worked on full copy, photography, art direction and research on product selling points.
+ Product Development: Research For Package Design
+ Brand Name & Logo Development
Brand Development Phase
Our task: to create a brand that stands out in a crowded marketplace. In addition, the development phase means creating a brand entirely to meet specifications including personality, moral standing, temperament, and aesthetic preference. Once these concepts are decided, we infuse a brand with creative design elements that show off its distinct personality.
+ Eye Care Market Research
Brand Development Phase
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Bobbi Brown Dr. Brandt Shiseido Caudalie Clinique Benefit Clarins Dior |
Paula’s Choice Estée Lauder Chantecaille Lancôme La Prairie La Mer Fresh |
+ Skin Care Copy Writing Research
Language Industry Research
Using technical medical terms gives a sense of professionalism but used alone can leave a consumer confused about product benefits. By using more focused and approachable wording, the brand can make a connection with the consumer and build a sense of trust.
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Breakthrough Revitalizing Correcting Sculpting Targeting Complex Contour Firming Balm |
Engineered Advanced Reversing Repair Serum Lifting Tones Relief Care |