‘SOL’ MEANS SUN AND ‘LEAF’ IS AN HOMAGE TO PLANT-BASED HEALING
…it could also look like ‘sole AF.’ Either way, let’s get you in touch with your best self.
The creative mantra was to combine nature and beauty into the package design by using negative space and shaping the leaves into the sun. We believe that with the right design, the product should leap off the shelves into the arms of the consumer and communicate instantly with confidence, direction and luxurious quality. In other words, it’s about cultivating a relationship between the product and the consumer. This is where we come in as expert matchmakers. How do we do that? We focus on simplicity, with the “less is more” approach. This allows us to create organic-focused designs.
About our client:
Soleaf tea believes in creating products that represent the potential humans have to make positive change. For them, this means leading a long and healthy life by respecting, fueling, and rejuvenating the body and mind through the power of the earth below and the sky above.
WAIT-WAIT-WAIT… BUT WHAT IS SOLEAF?
Simply put, it’s beautiful tea with amazing ingredients. Whether you seek to energize, focus or relax, what you put in your body is what you will get out of it. Soleaf’s main goal is to help their customers find equilibrium.
+ Package Design | Creative Photography | Product Photography