Finding the unicorn of
the cosmetic beauty industry
The hunt for a unicorn
account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological creature, you need luck, skill, and a whole lot of searching to find what you want…or you give up. It doesn’t help that in the cosmetics world, a lot of products are just horses pretending to be unicorns. So how do you stand out with your own business?
The rise of customization
Gone are the days when a walk to the cosmetics section of the drugstore only yielded three products from one brand, all in generic packaging. These days, there are a ton of options to suit your lifestyle, ingredient preference, and ethical consumption style. Choosing a product is now more than ever a way to express your priorities, values, and interests.
Brands like Nala offer products that put you at ease about product safety and give you the chance to customize your products- including scent and strength. Gone are the days of settling for ‘good enough’ when it comes to the beauty products you’re looking for.
The importance of eye-catching packaging
The next question is, if you’ve created a product that fills a niche in your market, how do you package it? Finding the balance between current advertising trends and standing out can be tough.
Millennial pink had its moment. That soft, baby pink shade dominated every brand and industry and became an instant way to associate a brand with young, trendy design. There was no better way to identify as a crowd-pleasing product than to feature this shade in your packaging. The problem of course is that when everyone jumps on the bandwagon, how do you stand out? Trends can help you dictate what’s popular and fits your demographic, but how do you avoid getting lost in the crowd? There’s a balance between following a trend and conforming to what everyone else is doing. After all, if you only have baby-pink products, what distinguishes you from the next brand?
It’s the details that can help you stand out. Sure, you might not have an all-pink logo but maybe in true unicorn fashion there’s something glitzy- a bit of shine that really stands out.
Kihada draws the eye
People are visual- it’s how we take in the world. How many times a day do you do a double take at something memorable? Certain things stick out to us, they call to us and make us stop and take notice. That’s how it should be with your package and marketing strategy.
At Kihada, we look at all aspects of packaging design, from container to font. No detail is too small, and we work with you to create a complete strategy that will market your cosmetics to perfection. Having an eye for clean aesthetic design is a must too and we have over 20 years of experience to help you navigate this important experience.
Once the right package and brand design is ready, telling the story in a visually engaging way is key. Our experienced product photography and video commercials team ensures your stunning packaging is set to maximum advantage and that everything really shines.
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