Sustainable Design Meets Strategy:
Eco Friendly Branding
Client: Regional Recycling
Animation Ad Campaign: Our Mission Repair the Planet & Fast Drop
Eco Friendly Branding That Resonates With Customers
As a leading Eco Friendly Branding Agency in Canada, we design identities that stand the test of time — so your business looks fresh today and years from now.
Client Overview
At Kihada Advertising, we specialize in eco-friendly branding that helps established businesses rebrand sustainably and connect with conscious customers. From creative graphic design and print collateral to full digital solutions—including web design, programming, and social media—we craft branding that is impactful, responsible, and memorable.
Regional Recycling has come a long way from driving beaten-up trucks around the lower mainland nearly a Century ago. When Kihada first started working with them, they referred to themselves as a “penny business,” now the recycling industry is estimated to be worth hundreds of billions of dollars each year. Make no mistake, the recycling business is just that – a business, but it has a heart, and its heart is sustainability.
The Challenge – Struggling to Stand Out in a Crowded Restaurant Market?
Many businesses struggle to show their commitment to sustainability through branding. Outdated design, generic messaging, or a lack of eco-conscious strategy can make it hard for customers to see your green initiatives.
- The recycling process felt cumbersome and outdated—consumers found sorting and dropping off recyclables to be a hassle, not a breeze.
- Simply doing the right thing for the environment wasn’t enough; people needed a clear, fast benefit to act (like getting cash for deposits).
- The brand messaging was cluttered and old-school, failing to reflect the company’s modern, streamlined service and its values.
The visual identity felt messy and messy—green-heavy and dated—making the brand look less approachable and modern
The Solution: Complete Eco Friendly Branding Solutions for Your Business
That’s where our sustainable branding services come in. We combine design, messaging, and strategy to create eco-friendly branding that communicates your values, builds trust, and attracts loyal customers who care about the environment.
- Brand Strategy: Developed a clear, research-based brand strategy centered on the “re-” concept (Reuse. Reduce. Recycle. Rebrand.) to unify messaging and position Regional Recycling as modern and customer-focused.
- Logo & Visual Identity Design: Created a clean, versatile logo and design system using fresh color palettes (metallic blue, green, and white space) that elevated the brand and worked seamlessly across print, digital, and signage.
- Marketing & Creative Campaigns: Built messaging that emphasized ease, speed, and rewards, shifting perception from “recycling is a chore” to “recycling is simple and profitable.”
- Design & Print Services: Applied the updated branding across physical and digital touchpoints—including signage, ads, and marketing collateral—to deliver a consistent and professional brand experience.
Print and Social Media Ad Campaign
Print and Social Media Ad Campaign
Marketing & IT
Regional Recycling
Regional Recycling has had the privilege to work with Kihada Advertising for the last 10+ years.
Rene and his team have been instrumental in positioning our brand objectives through their strategic thinking and creative productions. They constantly strive for excellence by recreating and regenerating our brand and visual identity constantly. It has been a key factor of our growth in a very competitive space. Even though the recycling industry has gone through a lot of changes in the last decade, Kihada has been able to develop our marketing and advertising as timeless pieces that stand on their own for the years to come. We are extremely happy with their work and we look forward to keep working with them into the distant future.
Social Media Ad Campaign
Social Media Ad Campaign: Recycle Bottle Depot
Web Design & UX (User Experience) Design
Print, Social Media Ad Campaign: Our Mission; Repair the Planet.
Results & Impact: From Packaging to Digital Presence—Green Branding Done Right
- Stronger Brand Recognition: The refreshed logo and visual identity created a consistent look across signage, digital platforms, and marketing materials, boosting visibility and recall.
- Customer Engagement: Clear messaging and simplified branding improved customer perception, making recycling feel more approachable, rewarding, and aligned with modern values.
- Marketing Effectiveness: Unified campaigns across print, digital, and signage delivered stronger, cohesive storytelling that resonated with diverse audiences.
- Long-Term Growth: The rebrand positioned Regional Recycling as an industry leader, setting the foundation for continued expansion and community trust.
Kihada Advertising: Your Partner for Sustainable Branding Success
Build Trust With Customers
Eco-friendly branding shows your values, making customers more likely to buy and stay loyal.
Stand Out in a Crowded Market
Sustainable branding makes your business memorable and different from competitors.
Ready to show your customers you care? Let’s create eco friendly branding that builds trust and drives growth.
Stand out in a crowded market while staying true to your values—book a consultation with our team today.