A local branding agency’s insider look at how to name a company.
There’s more to choosing a name than what we like, it’s all in the details. Launching a new brand is exhilarating. It’s like writing a song and hoping the world loves it as much as you do.
Each bar must be intricately connected and aligned with all the other bars, and each note must inspire the audience. When done right, it will be a melody that moves the audience emotionally and may even get them dancing. Our local branding agency has had the privilege of helping companies craft brand melodies that have continued to be hits for years to come. You may have heard, “it all starts with a name,” we beg to differ.
A key component of a brand is the company name. It’s common to want to choose a name based on what you like, what your friends like, an inside joke, or a family name. It’s not that these never work. It’s just that these only work when they are a harmonious part of the larger picture.
Traditionally, a local branding agency, like Kihada, will use data of past audiences and brand launches to help craft your brand look, feel, and ultimately the name. We will use industry insights and market research paired with our creative agency to craft a name that reflects your entire brand picture and connects with your intended audience.
Finding the perfect brand name is akin to writing a hit song. Once all the music is compiled, recorded, edited, and your vision has come to life, this carefully crafted piece of music will have your audience happily singing along. If you are launching a new brand and would like the work with our team of brand composers, contact us here.
More Stories From Kihada
What’s in a business brand name? We can assume a lot from a name- be it gender, origin, and sometimes age. For brands, it’s the first thing we learn about what the company is. You may not know everything from the name, but it’s a start. Names can even be clever, tongue-in-cheek inside jokes.
The hunt for a unicorn. Account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological creature, you need luck, skill, and a whole lot of searching to find what you want…or you give up. It doesn’t help that in the cosmetics world, a lot of products are just horses pretending to be unicorns. So how do you stand out with your own business?
From seed to flower, how a cannabis brand is grown. With the emersion of the cannabis industry, new brands have been sprouting up across the landscape. Kihada Advertising has been showing off their green thumbs.