Restaurant Branding Agency Canada:
Build a Brand Guests Remember

Client: The Old Spaghetti Factory

What We Delivered:

Brand Strategy

Visual Design

Website Design

Illustration

Product Photography

Art Direction

Print Collateral

Print Design

Restaurant Branding That Lasts

Client Overview

We began our journey together over 20 years ago, when the company operated just eight restaurant locations. Kihada was initially brought on to develop their first website, at a time when having an online presence was still a new concept for many businesses. As the brand continued to grow, our role expanded well beyond digital.

Over the years, we became a creative partner across multiple areas of the business, developing print marketing collateral, menu systems, branding materials, and extensive food photography campaigns. Our team was responsible for art direction, concept development, on-site photography production, coordinating full crews, working alongside professional food stylists, and creating imagery that elevated the brand’s presentation while driving sales.

One of our most successful initiatives was the redesign and creative development of their beverage menus. Through strategic menu design, photography, and product presentation, the new beverage program contributed to a significant increase in liquor sales, with revenues rising by approximately 30% after launch. This demonstrated how thoughtful design and marketing can directly impact a business’s bottom line.

We also created one of the brand’s most recognizable customer-facing pieces: the Kids Menu. From the initial concept through to custom illustrations, layout design, and production, we developed a unique and engaging experience for young guests and their families. The original design proved so successful that it remained in use for more than 12 years, becoming a memorable part of the restaurant experience and a reflection of the brand itself.

Throughout our relationship, Kihada has consistently approached every project with the same mindset: combining creativity with business objectives. Whether through photography, menu design, print production, or strategic marketing initiatives, our goal has always been to create work that not only looks exceptional but also delivers measurable results..

The Challenge – Struggling to Stand Out in a Crowded Restaurant Market?

The truth is, having great food isn’t enough anymore. Diners expect more than a menu — they expect an experience. If your branding feels outdated, your digital presence is weak, or your message doesn’t reflect who you are, you risk losing customers to competitors who appear more modern, more relevant, and more memorable. In today’s competitive food and hospitality market, a great menu isn’t enough to keep tables full. Outdated logos, inconsistent visuals, or a weak online presence can hold your restaurant back. Without strong branding, even established businesses risk losing guests to competitors who look more modern, more polished, and more trustworthy.

Our work with Rene and the Kihada crew started in 2000 with our first website project.

They were young and ambitious and worked with us to build a site that suited all of our needs. We’ve been working with them ever since. Their creative talents have helped us with menu design, point of sale production, photography and digital media. We love their quick turnaround times, great value and stunning end results!