5 Reasons Why We Really Love Industrial Clients
Factories are famous for functionality and robotic automation. In contrast, creative agencies are renowned for organized chaos and anything but. You would think the two wouldn’t work well together. But they have a lot more in common than you might think. Here are five reasons why we adore our industrial partners.
1. They understand the creative process
Industrial businesses invent products to solve a specific pain point for consumers. We do the same for our clients and their advertising. It’s a creative agency’s job to spot a problem in a company’s branding then devise the best solution for it.
While industrial clients have a reputation for taking a limited approach to their creative, we believe our best work comes from being restrained and relish any challenge they throw at us.
2. We share a love of strategy
We all know the stereotype of an agency filled with hipsters lounging around on beanbags in the hope of dreaming up a good idea. But the same amount of planning that goes into developing industrial products goes into our marketing.
Having a set goal, testing, and analyzing the potential limitations of a project and optimizing resources is as critical for developing a marketing strategy as it was for the Wright Brothers building the first airplane. We wouldn’t do anything without checking the data first— industrial businesses share the same commitment.
3. Innovation and design go hand-in-hand
Before a product can solve a pain point for consumers, industrial businesses must first address the problem themselves—that requires innovation. Whether you’re in ergonomic office furniture, computer circuit boards, or telephone receivers, there’s always room for improvement on what’s already out there.
As branding experts, we understand more than anyone what it takes to reinvent the wheel and improve upon old concepts. There’s nothing new under the sun—unless you’re willing to put the work in to look for it.
4. Industrial product photography – our favorite kind of photoshoot
Whether we’re shooting inside the comfort of a studio or out on location, industrial photography brings out the best in us. The nature of industrial products means they aren’t usually accompanied by a model, or similar distractions, so the image has to be really creative to make the product pop.
Shooting outdoors onsite or inside a busy factory brings further unique challenges, like weather, lighting and safety—all of which we see as added fuel for our creative process.
5. We can work together from anywhere
The digital age has given way to exciting new methods of collaborating with businesses that we could never have imagined even ten years ago. The recent prevalence of work-sharing platforms and e-meeting programs means it’s easier than ever before to collaborate with companies on creative projects.
How platforms like Google Meet, Zoom, Asana, and Slack have revolutionized workplace collaboration means we can develop animation, graphic design, or a whole suite of photography for industrial brands without ever meeting them in person.
They don’t call it the “creative industry” for nothing. We’re in precisely the same business as our factory friends. Great minds think alike, so if you’re an industrial brand looking for a creative refresh, get in touch here.
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