Skin Care Branding
That Makes Your Products Shine
Client: Beauty through Balance
Marketing Strategy
Brand Development
Advertising Campaign
Creative Photography
Product Photography
Website Design
Logo Design
Kihada Advertising: Experts in Skin Care Branding
As a leading Skin Care Branding Agency in Canada, we design identities that stand the test of time — so your business looks fresh today and years from now.
Client Overview
The Beauty Through Balance spa line created by founder Sherina Jamal, reflects the company’s vision to develop products that go beyond simply topical care but work on therapeutic and holistic levels too. Their formulas are sophisticated and developed with a scientific approach to ensure quality at every stage of R&D and manufacturing.
The very first formulas developed by Jamal over 10 years ago were created based on her extensive research of local Pacific Seaweed and Canadian Glacial Clay from the Northern Coast of BC. Due to the profound healing benefits these indigenous ingredients offered, Jamal incorporated them into advanced formulations to create some of the very first authentic Canadian Thalassotherapy (healing from raw ocean elements) spa treatments and home care.
The Challenge: Struggling to Compete in a Crowded Skin Care Market?
The Solution: Branding That Builds Instant Trust with Customers
Toy Web Design
CEO
Beauty through Balance
We worked with Kihada to assist in updating our branding including our logo, package design and labels.
In addition, we utilized their expertise in product photography, which provided us with a few beautiful images to use on our marketing materials. The updated logo change and new images provided a fresh look and a clearer reflection of our brand message. We look forward to working with Kihada on other marketing and branding projects in the near future.
The Re-branding Process
The focus: Brand name recognition.
Our first steps: getting to know the client, overview of the company products and mission statement. Key relevant points of your business: target message and what your brand should convey to your audience.
Perception/tone/attributes: How you want your target audience to respond to your company’s identity or design. Think about how you want your target audience to perceive your company from this logo alone. Specific visual goals and “key words” the design should convey: balance, beauty, and organic.
Research & Development
BTB is dedicated to science, research and maintaining the highest standards when it comes to product development. The industry is saturated with product lines that make false claims and take shortcuts, so they take great pride in developing products that are made ethically and authentically. BTB’s mandate is to develop products that are safe and offer superior performance.
Through innovative, cutting-edge methods, they ensure that the integrity and composition of the raw ingredients used in their formulas is not altered in any way through harvesting or processing. Each specific key active ingredient in the products including the Canadian glacial clay, acai berries, seaweed, antioxidants, anti-aging actives etc. have undergone various clinical trials and studies to validate their benefits. All of their formulas are manufactured in a licensed and certified facility where strict protocols are followed in the areas of production, quality control, and quality assurance. BTB manufacturing processes follow strict guidelines to ensure there are no negative impacts to the environment.
Toy Web Design
Product Photography | Spa Cosmetic Product Line
Skincare Packaging and Branding That Sell Themselves
Branding That Sells Products
Professional skin care branding makes your products more appealing, helping you increase sales with stronger first impressions.
Built for Growth
We design branding that adapts with your business—so you won’t need another rebrand anytime soon.
It’s time your brand reflects the brilliance of your products—partner with Kihada Advertising and let’s make it happen.
From packaging to digital identity, we’ll help you transform your business into a brand worth remembering.