“How can you make two months’ salary last forever?” DeBeers “People will stare. Make it worth their while.” Harry Winston “There is only one true love.” Tiffany & Co. I knew I was getting engaged before it actually happened. That’s a pretty common scenario it...
Picture this: cheerful yellow and peaceful blue. Add to that a shop entrance filled with cute little pencils and handy rulers and pads of paper. And a cheerful squad of caretakers who will take your kids. For free! Tack on a café where you can get your hungry shopper...
“It’s a new dawn. It’s a new day. It’s a new life.” (sang Nina Simone in “Feeling Good”) Marketing has emerged from an Ice Age of cold tactics towards creative strategies. Gone are the days where snowball tactics were hurled and customers either caught them or ducked....
