What’s in a business (brand) name? We can assume a lot from a name- be it gender, origin, and sometimes age. For brands, it’s the first thing we learn about what the company is. You may not know everything from the name, but it’s a start. Names can even be clever,...
Finding the unicorn of the cosmetic beauty industry The hunt for a unicorn account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological...
How Brands Grow. From seed to harvest to flower, how a cannabis brand is grown – not made. With the emersion of the cannabis industry, new brands have been sprouting up across the landscape, and the Kihada Advertising team has been showing off their green...
The Decorating of a Creative Agency Does your brand strategy need a renovation? Some of us can think of nothing more challenging than decorating their house. The stress, the cold sweats, the careful planning. And what’s unfortunate is that there’s no ‘right’ way!...
What’s all the buzz about creative agencies? A Vancouver creative agency gives you an inside peek at their team’s creative process, inspirations, and client benefits. Have you ever sat and watched a honey bee colony? The way that each group of bees have their...
A local branding agency’s insider look at how to name a company. There’s more to choosing a name than what we like, it’s all in the details. Launching a new brand is exhilarating. It’s like writing a song and hoping the world loves it as much as you do. Each bar must...
