What’s in a business (brand) name? We can assume a lot from a name- be it gender, origin, and sometimes age. For brands, it’s the first thing we learn about what the company is. You may not know everything from the name, but it’s a start. Names can even be clever,...
Finding the unicorn of the cosmetic beauty industry The hunt for a unicorn account price, smell, function, ingredients, it can seem a shot in the dark without spending hours in the store reading labels and making comparisons. Much like looking for a mythological...
“How can you make two months’ salary last forever?” DeBeers “People will stare. Make it worth their while.” Harry Winston “There is only one true love.” Tiffany & Co. I knew I was getting engaged before it actually happened. That’s a pretty common scenario it...
